There are many reasons why a person will spend most of his or her waking hours online. For those who are drawn inexorably into the great teeming ant-farm of Web 2.0 (T–H–L), there is the prospect of gaining approval from the digital masses for one’s incomparable wit, deep insights and incisive snark, without the downside of having to make actual personal contact. In fact, for those who deeply feel that they have no life, Web 2.0 offers the additional allure of being able to create one or more personas de novo, and then bask in the admiration that they receive from their online brethren.
For the standard social networking sites such as Facebook, approval comes in the form of “likes” for posted comments and images, as well as the deeper, more meaningful process of becoming “friends.” But at Wikipedia, with its pronounced element of MMORPGism, the system is more complex. Wikipedians have no
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