This particular Grayling PR employee tried to follow Jimmy Wales’ Bright Line Rule by the book. The PR specialist’s very first edit on Wikipedia was to announce his employment affiliations and conflict of interest. Since that day in January 2015, he has never directly touched any Wikipedia article, instead restricting himself to conversations on Talk pages and User pages. Looking at his edit history, it becomes immediately clear that his objective is to help Wikipedia improve its coverage of the Ketel One vodka distillery.

…continue reading Wikipedia’s Ketel of public relations