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Selling Wikipedia By The Pound

 

By Delicious Carbuncle

 

See also Cover-up begins in Wikipedia’s Gibraltar scandal and Why there is no end to the Gibraltarpedia scandal – or Jimmy Wales’ silence.

 

It is October 2010. You are watching two middle-aged men give a presentation to CIPR, the Chartered Institute of Public Relations. The men are Andrew Turvey and Steve Virgin. At that time, both are Trustees of Wikimedia UK. The presentation is called “What is your Wikipedia strategy?”. On the screen, an artlessly assembled Powerpoint slide entitled “Contributions as ‘soft’ advertising” poses a question to the assembled PR professionals: Imagine having your client’s name on the Front Page of the world’s fifth website?

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Jump ahead two years to the present day. There has been some bad press about Wikipedia’s Gibraltarpedia project lately, most recently about the number of “did you know” entries about Gibraltar appearing on Wikipedia’s front page. A debate has been raging on Wikipedia for the past month about those DYKs, as they are known. They stopped temporarily when someone first pointed out the flood of Gibraltarpedia DYKs and the involvement of Roger Bamkin (at that time both a WMUK Trustee and a paid consultant to the Government of Gibraltar). Imagine having your client’s name on the world’s fifth most visited website. Now imagine having it there 15 or 20 times a month.

The Billion Pound Product In the 2012 WMUK Annual Report, Roger Bamkin says: Quote: Wikimedia has enabled me to meet some wonderful people and QRpedia has put me into contact with enthusiasts

…continue reading Selling Wikipedia By The Pound