With the advent of the internet, the social response time to mass communication has been radically reduced. This has made possible new social phenomena, as large numbers of people can quickly coordinate their activity in response to a particular set of circumstances. An early example of such phenomena was the “flash mob.” Because of the speed at which these sorts of events transpire, there is not much time for calm reflection, and so a sort of herd (or stampede) impulse comes into play. The political utility of social media was recognized early on, and it was discovered that for a relatively modest investment in infrastructure, one could achieve major political effects. For example, it has been suggested that a few organizations with deep pockets exploited social media to produce the Color Revolutions in former Soviet bloc nations.
As Wikipedia emerged as the social networking site
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