There may be a few of you out there who, like myself a few short hours ago, did not know that Lily Cole is the successful supermodel who put the “LOL” in “Lolita.” And then, just a few years ago, she adopted the business model that was first perfected by Bono, and augmented her career by becoming a social activist. All this inevitably attracted the attention of Wikipedia’s own Jimmy Wales, who gave his support to Cole’s project called “Impossible.com,” described as an “altruistic social network.” Those of you who have followed Jimmy’s career may now be asking, “Altruistic? But Jimmy is a devotee of Ayn Rand, who rejects altruism.” But as it turns out, Ms. Cole has made her own unique contribution to this debate:
When you give, you release chemicals – oxytosin [sic] – that make you happy. The act of giving is self-involved, it has enriched my life.
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