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Jimmy Wales shames PR editors

By Gregory Kohs

 

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Some companies, like General Motors, Procter & Gamble, and Apple, spend many millions of dollars in promotional advertising campaigns. Other companies, like Rolls-Royce, Krispy Kreme, and the makers of Sriracha hot sauce, allocate no money toward traditional ad marketing. According to Wikipedia co-founder Jimmy Wales, we can add his new wireless telephony firm to the list of “no advertising” operations. Ever since its principal financier Andrew Rosenfeld met an unexpected and untimely death, cellular start-up The People’s Operator has put its hopes in Wales’ hands, relying on him to enhance their “no ads” public relations campaign. While the company’s recent initial public offering on the London exchange raised about £20 million for the company’s bottom line, The People’s Operator (TPOP) share price has remained stuck below its initial 130 pence peg, with very little trading activity. Expenditures at the mobile virtual network operator are

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