http://www.boisestatepublicradio.org/po ... ikiediting
McGrath says someone told her Luna’s wiki page was inaccurate. She checked it out, thought that it was misinformation and she felt it was her job to change it. “My job,” she says, “is to make sure that correct information is out there. I do it all day, I do it every day.”
[...] But Becky Tallent says it’s not that simple. Tallent teaches public relations at the University of Idaho and worked in state government PR for 15 years. [...] Tallent thinks McGrath’s foray into Wikipedia was unwise. [...] However, Tallent says Wikipedia is different than most information sources.
“Anyone can go in, anyone can make changes, whether these changes make the information right or wrong,” she says. “Which makes it a kind of unique and sometimes dangerous animal.”
The Public Relations Society of America agrees. The member organization for PR professionals has tried unsuccessfully for months to write guidelines on how to deal with Wikipedia. The organization's Stephanie Cegielski says so far they agree that sometimes it’s OK to edit a client’s Wiki page and sometimes it’s not. Cegielski says many PR people get frustrated with Wikipedia because there is no formal structure. [...]