Wired, 20 January 2014 link
Wikipedia founder Jimmy Wales backs 'viral mobile network' The People's OperatorJimmy Wales, the co-founder of Wikipedia, has joined The People's Operator, a mobile network that gives 25 percent of its profits to charitable causes, as co-chair, it was announced today at DLD14. He will play a role in all parts of the business, but with a particular focus on driving the growth of the global community. The People's Operator (TPO) is a mobile virtual network operator (MVNO) which first launched in November 2012, piggybacking on EE's network infrastructure. It was founded by British entrepreneur Andrew Rosenfeld, who co-founded Minerva, along with Mark Epstein and Tom Gutteridge who co-founded Minerva, along with Mark Epstein and Tom Gutteridge who worked together at a communications company called Mass1. It was founded on the idea that a mobile network could be used to change lives for the better.
In addition to passing on 25 percent of the company's profits to the TPO Foundation (which distributes the funds to good causes), the company passes 10 percent of each customer's spend directly directly to causes chosen by the customer. TPO can stay competitive as it doesn't spend money on marketing (mobile operators tend to spend an enormous amount on marketing in order to stand out with an undifferentiated product) -- it relies almost entirely on word of mouth. [...] Wales highlights Toms shoes, which gives a pair of shoes to an impoverished child for each pair of shoes the company sells, as an example of another successful social business. "It really took off because it's a compelling proposition and they don't have to spend tens of millions of dollars to build a brand," he says. [...]
Jimmy Wales hopes that Wikipedia and other public-facing causes will benefit from the international growth of The People's Operator
The Telegraph, 20 January 2014 link
Jimmy Wales joins The People's Operator, looks to US launchWikipedia founder Jimmy Wales has been appointed as co-chair and taken a strategic stake in The People’s Operator (TPO), a British mobile network that allows customers to donate a portion of their phone bill to an organisation or charity of their choice. Launched in November 2012, TPO operates in the same way as any other mobile network, offering a variety of call, text and data packages. However, 10 percent of customers' call, text and data spend is directed to a good cause. [...]
The Wikipedia co-founder becomes co-chair of UK-based TPO, which raises money for charity and is looking to launch internationally.
CNET 20 January 2014 link
Jimmy Wales takes his Wikipedia learnings to the mobile industry as Co-Chair of The People’s OperatorWikipedia founder Jimmy Wales is joining The People's Operator, a UK-based mobile provider focused on raising money for charity, as co-chairman. The company plans to expand to more countries, with the US first on its list. "I get a lot of pitches for a lot of things, which fall into two camps: they're either well meaning but unworkable, or workable but not that inspiring," Wales told CNET in a phone interview today. "[TPO] has the potential to raise an enormous amount of money for good causes, and I can see how it works." [...]
The Next Web, 20 January 2014 link
Wikipedia founder Jimmy Wales joins The People's OperatorWay back in November 2012, we reported on an interesting new initiative called The People’s Operator (TPO), a new “ethical” mobile network for the UK that promises 25% of profits to charity. As with most of Britain’s fifty-or-so networks, TPO is a mobile virtual network operator (MVNO), and piggyback’s off EE’s mobile infrastructure. TPO initially launched as a pay-as-you-go (PAYG) network, but then went on to offer SIM-only contracts too, covering data, text and call bundles. Now, an interesting development has come to fruitifruition at the DLD14 conference in Munich, Germany, where Wikipedia co-founder Jimmy Wales has announced he’s joining the board of the company and will be taking up the Co-Chair position alongside founder Andrew Rosenfeld.
We managed to grab a chat with Wales ahead of the announcement, to see exactly how this came about and what his new role will entail. Wales is, of course, better-known as the main man behind the Wikimedia Foundation‘s myriad of Wiki-based projects – the most well-known one being Wikipedia. So how, exactly, does this ethos tie-in with what he’ll be doing with TPO? Well, it’s all about building a sense of community. “The one thing I know is how to build large, online communities based around people coming together for a common purpose,” says Wales. “Where people can come together en-masse and do things they believe in.” [...] Indeed, from Wales’ perspective, he will be involved in the strategy and implementation of building a community around the TPO brand, which will include things like developing software for online initiatives, but will also entail “communities of interested parties”, which basically means working with those who stand to directly benefit from the donations. Good causes, in other words.
However, Wales also revealed an interesting facet of his role will involve helping the company shed its UK-only credentials and launch into the US, Europe and beyond. While no timeline was given for this, Wales did reveal a “dream” would be to enter the US within the next twelve months, but he wasn’t committed to any date. [...] So what does this mean for Wikipedia and the Wikimedia Foundation – will it have an impact on his work there? “My life is very flexible and I do whatever I like – I still edit Wikipedia every day, and I’m still active in other things,” says Wales. “But I may have to do less of some things – I’ll find the time though.” [...]
Mobile Magazine, 20 January 2013 link
The_People's_Operator (T-H-L)Wikipedia founder Jimmy Wales is joining The People’s Operator MVNO as co-Chair. The appointment of Wales as co-Chair of the EE MVNO comes ahead of TPO's planned launch in the United States this year. Wales has taken a strategic stake in the business and will take a central and active role in the MVNO. TPO said Wales' experience with Wikipedia has proven how communities can grow virally, adding that Wales expects similar viral growth as communities work together to support good causes across the globe. Driving 'the growth of a global community that connects as a force for good' will be one of Wales' key tasks as co-Chair of TPO. [...]
The People's Operator website link