You need allies, and support.
Well, this is an interesting proposition, whether the problem is "just" Wikipedia and whether you can get Morozov more intellectually interested in Wikipedia, or whether Wikipedia is a function of the larger Silicon Valley cult problem that Morozov is good at attacking, and whether you can enlist him in that larger project.
I think Morozov isn't much of a builder of coalitions or ally-maker. He's alienated a lot of people (Tim O'Reilly) and he selectively praises some people if he thinks they are following him or praising him themselves (Audrey Waters). That said, his critique is a systematic and important one. It's much more intellectually wide-ranging and robust than AJ Keen's, important as Keen is. Keen calls himself the "anti-Christ of Silicon Valley," but good God, he works full-time for TechCrunch as one of their main interviewers of the gadget-makers. His "Cult of the Amateur" rightfully scores the copyleftism of the Internet and of course the mash-up of amateurism, but he doesn't go a lot further into all the other ideologies and political grandfathers they had (like O'Reilly's weird Polish mentor).
Here are some of my recent critiques of Morozov:
http://3dblogger.typepad.com/wired_stat ... ledge.html
http://3dblogger.typepad.com/wired_stat ... right.html
As someone who has been criticizing the Silicon Valley cults myself for ten years, I've thought through these critiques, and am not as thrilled as others that this critic has come along, as I've also been following him through many permutations, including as a Soros fellow when I also worked at the Soros Foundations, and I think he's an opportunist and has an agenda I haven't quite figured out, and ultimately who is supporting it (he never criticizes Putin or Lukashenka; he's from Belarus and still visits there frequently).
In any event, take what's useful, ignore what isn't, do what you're going to do.
There are all the ideological discussions to be had about the Silicon Valley cults -- whether the problem is technocommunism, as I call it, or digital Maoism, as Jared Lanier calls it, or whether its Randianism or extreme libertarianism as Morozov finds it to be at times. For me, the problem with O'Reilly is his collectivism, open source software cultism, and Code for America which is undemocratically invading many American cities. For Morozov, its his Randian entrepreneurism/hucksterism, his solutionism, his invasion of government with "nonpolitics" (and here, I think Morozov is at his best, uncovering the political agenda of the "new nonpolitical technological" approach of wiki-ism, etc.
But there's also the human dynamics that I think happens with all these SV start-ups:
o claim of openness and open source, but appearance of "benevolent dictator" who isn't so benevolent, and his fanboyz
o VC infusions and first and second rounds
o alpha and beta test love fests where testers selected by the devs in a closed system become the shapers of the app/platform/site/world/game/ whatever
o second tier of "early adapters" who are at odds with snuggly beta-test love testers who suck up to the devs
o founder's syndrome and forcible removal of founder (this will inevitably happen to Wales, these companies are not like Wendy's, keeping Dave around even after he died).
o hockey-stick growth, Gartner hype cycle, loads more users, and gulf between incrowd and early adapters and average customer
o different sets of privileges, early announcements of features, influence on feature sets, influence on rule-making etc by insiders and devs' friends
o list of recommended followers or automatic friends, made up of devs' friends (Twitter)
o abject failure, or VC pass around to each other, with new infusions and more failures and no business model
o sometimes IPO -- usually failure
o lather, rinse, repeat for each new thing, and they're all connected...
Wikipedia isn't immune to these cycles and features for being "nonprofit". All things in Silicon Valley are nonprofit -- Facebook doesn't really have income and its stock is falling.