By Gregory Kohs
Some companies, like General Motors, Procter & Gamble, and Apple, spend many millions of dollars in promotional advertising campaigns. Other companies, like Rolls-Royce, Krispy Kreme, and the makers of Sriracha hot sauce, allocate no money toward traditional ad marketing. According to Wikipedia co-founder Jimmy Wales, we can add his new wireless telephony firm to the list of “no advertising” operations. Ever since its principal financier Andrew Rosenfeld met an unexpected and untimely death, cellular start-up The People’s Operator has put its hopes in Wales’ hands, relying on him to enhance their “no ads” public relations campaign. While the company’s recent initial public offering on the London exchange raised about £20 million for the company’s bottom line, The People’s Operator (TPOP) share price has remained stuck below its initial 130 pence peg, with very little trading activity. Expenditures at the mobile virtual network operator
…continue reading Jimmy Wales shames PR editors
By Gregory Kohs
In the United States, the tenth-most popular website is Reddit.com, a message-based social networking and news sharing site. On Friday, July 3rd, the various message boards of Reddit erupted in turmoil. Volunteer moderators shut down hundreds of the site’s message areas, in protest of the company firing a popular employee named Victoria Taylor. Taylor was Reddit’s communications director and, more widely known to the Reddit community, a beloved facilitator of the “Ask Me Anything” program, where famous celebrities sit down with the Reddit members to answer their questions. The uproar was so provocative, where two days earlier Victoria Taylor didn’t have a Wikipedia article about her, suddenly she does. If you type in “Victoria” on Google right now, the search engine recommends “victoria taylor” as the auto-fill just below “victoria secret”.
Now that Taylor has a Wikipedia article (that is, if it doesn’t get deleted), we learn that prior to Reddit, she
…continue reading Victoria Taylor, Wikipedian