By Marvin Oppong
The case of Sarah Stierch has once again demonstrated that paid editing remains an issue with Wikipedia – not only in the English Wikipedia, but also in the German Wikipedia, the second-largest worldwide. Otto Brenner Stiftung, the scientific division of the German trade union IG Metall, the largest individual trade union in the world, published my study on covert PR in Wikipedia entitled “Covert PR in Wikipedia – companies set their sights on the knowledge of the world”.
The results of the study: PR and manipulation are omnipresent in Wikipedia. Not only companies, but also associations, federations, political parties and individuals are trying to improve their public images by editing the online encyclopaedia’s articles, in a number of ways. Intervention does not stop any of this effectively. Manipulation attempts were made in topics such as nuclear power, the history of companies, controversial political issues, cases of individual misconduct and the pharmaceutical industry. Whether multinational groups, Scientology members or the case of the PR agency Bell Pottinger – there are many instances of people trying to shed a new light on facts and figures. Additionally, the reported cases of covert PR in Wikipedia might only be the tip of the iceberg.
A copy of the study can be ordered free of charge from the Otto Brenner Stiftung website or downloaded. On the website relating to my study you will find all the reactions to this publication plus a download link. My research provoked fierce reactions in the German Wikipedia community. Some critics argued that my study had some “weak points”, was a “nonsense product” or was mere “entertainment journalism”. Other commenters, however, maintained that the issue of “PR in Wikipedia” was important, and they questioned
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